Abby Asistio: Novuhair’s latest ambassador, alopecia areata warrior, symbol of hope

SINGER, songwriter, and TV host Abby Asistio is the newest brand ambassador of Novuhair Topical Scalp Lotion, nature’s answer to hair loss.

Abby is one of the new breed of young artists to join Manila Genesis Entertainment & Management Inc. She recently released her debut, self-penned single titled “Beautiful” which was arranged by Jay Durias of South Border. The single’s music video is directed by Joaquin Valdes and is currently enjoying massive airplay on Myx as well as on Manila’s hottest radio stations.

As early as the age of four, Abby knew what it was like to be without hair. Diagnosed with alopecia areata, a condition that causes patches of hair loss around the body, Abby has lived through the entire process of experiencing hair fall: losing it little by little, and then deciding to shave it all completely last year. She has even tried other hair loss remedies as she lived in the US for several years, including chemical-based products that have resulted in negative side effects.

One day, Abby decided there was no more hiding. In September 2012, she took her stand and embraced her baldness.  Together with good friend Jing Monis, she shaved her head and began with an Alopecia Areata Awareness Month Instagram campaign in which she invited friends and family to pose with a double “A” sign using their fingers. The campaign grew to success and to date has over a thousand photos. On September 25 of the same year, she did a coming out concert where she performed bald in public for the very first time.

This year she was highlighted as one of the top 41 best vocalists on The Voice Of The Philippines as one of its chosen contestants out of thousands of aspirants. Also a finalist of the Dove Real Beauty Campaign and one of Meg magazine’s 30 Young Achievers, Abby has made it one of her life goals to be a voice for those with alopecia areata. “I am honored to be chosen as brand ambassador to Novuhair. This new platform will help me to continue my advocacy to share my music and life story,” says Abby.

Since using Novuhair, Abby has experienced remarkable results. Visible signs of hair growth appeared within five months of use – and this is after years of baldness caused by alopecia areata. “The strands of my hair are thicker and more healthy-looking. My scalp is clearly nourished and invigorated. When it comes to hair growth, nature is on my side with Novuhair,” says Abby.

Abby Asistio Before and After

“We at Novuhair are very happy to welcome Abby to the family,” says Ms. Sheila Mae Velilla, President of Nutramedica Inc. “Abby is a perfect candidate to show how truly effective Novuhair is and we are glad to see visible results.”

Novuhair Topical Scalp Lotion is made of herbal ingredients that rejuvenate and nourish the hair and scalp, increasing nutrient flow and maintaining its moisture, as well as helping improve blood circulation. This helps simulate hair growth while aiding in the prevention of excessive hair fall.

The natural ingredients in the formulation of Novuhair include moringa oleifera, panax ginseng, virgin coconut oil, and the essences of rosemary and lavender among others. In addition to remedying hair loss, these ingredients collectively alleviate scalp itching and prevent hair graying, ultimately improving the overall health and appearance of the scalp and hair.

Novuhair Topical Scalp Lotion is available as an individual purchase; part of a combo pack that includes a bottle of Novuhair Herbal Shampoo; and 3-in-1 pack that includes the herbal shampoo and a bottle of Novuhair Herbal Conditioner.

Novuhair Topical Scalp Lotion is available in all Mercury Drug Stores and all leading drugstores nationwide. For more information visit, like the brand’s official Facebook Fan Page at Novuhair Official, and follow the brand on Twitter at @NovuhairUpdates, or call the Novuhair hotlines at 413.6570 and 0922.883.0575.

16 replies
    • editor
      editor says:

      Hello Lorelie :)Thank you for entrusting your hair loss condition with us. Novuhair may help your condition in continuously nourishing your scalp and hair to improve the overall cosmetic properties of your hair and may stimulate hair growth. You may ask your dermatologist about Novuhair.

      Novuhair is available in all Mercury drug outlets, Watsons, Rose Pharmacy, South Star Drug and Manson Drug, KCC Malls (General Santos City & Koronadal City), Metro Gaisano Pharmacies (Market!Market!, Alabang Town Center, Ayala Cebu, Colon Cebu, Davao & Gen. Santos City), JCenter Mall in Cebu and The Landmark (Makati & TriNoma Quezon City).

      For more information, you may visit our official website at You may also visit our Facebook Fan Page at or follow us on twitter @NovuhairUpdates. You may also contact our hotlines from 8:30AM-5:30PM from Monday-Friday at 413.6570 and 0922.883.0575. Have a great week ahead.

    • editor
      editor says:

      HelloGrace 🙂 Thanks for the inquiry. Novuhair Topical Scalp Lotion 200ml good for 2 to 3 months use is priced at Php2,800 while the Combination pack which includes the Herbal Shampoo 200ml is priced at Php3,980.

      NOVUHAIR® NATURE’S ANSWER TO HAIR LOSS is now available in a “3-in-1” pack. NOVUHAIR® 3-in-1 contains one bottle each of Herbal Shampoo, Topical Scalp Lotion and Herbal Conditioner to provide the user the optimum benefits of NOVUHAIR® natural hair loss solution. When used in combination, one should experience an even better result than used individually.

      NOVUHAIR® Topical Scalp Lotion, NOVUHAIR® Herbal Shampoo and NOVUHAIR® Herbal Conditioner contain herbal components which are widely known for their benefits on scalp and hair. NOVUHAIR® 3-in-1 is now available Mercury Drug, Watsons, South Star Drug and Manson Drug at Php4,980.

      For more information, you may visit our official website at You may also visit our Facebook Fan Page at or follow us on twitter @NovuhairUpdates. You may also contact our hotlines from 8:30AM-5:30PM from Monday-Friday at 413.6570 and 0922.883.0575. Have a great day ahead.

  1. John dela cruz
    John dela cruz says:

    My son is suffering from alopecia areata for 4 years now. He is just 12 yrs old. Is it jusy okay to use novu hair for him? Thanks.

  2. Jake Castaneda
    Jake Castaneda says:

    Hi, i’m Jake from Pasig city. 24 years old. I have been suffering from Androgenic Alopecia for 3 years now. It started when i was just 21 gears old during my college days. I tried so many things just to bring my hair back, XXX and even XXX by which i spent a very large amount of money. But nothing seemed to help me so i just stopped specially at XXX since they were just pursuading me to push through with their program claiming that they can help me with my condition but i have been with XXX for more than a year and paid hundred thousand of money, yet nothing happened. I am really frustrated, since i was with the most expensive hair care center yet nothing happened, i just felt more lost. Is Novuhair also effective for Androgenic Alopecia which is genetic and case also by genes,hormones and STRESS? For the last time, i would want to try to bring back my hair. Hopefully Novuhair can help me. I’m trying to stay positive but deep inside i am exploding. Everytime i see other mem of my age with so much hair i just can’t pretend to be ok with my situation. Can you reply to my email to give me advice?this will help me a lot. Hopeful. Thanks!

    • editor
      editor says:

      Hello Jake 🙂 Thanks for the inquiry. If your case is hereditary? By
      using Novuhair, you’re continuously nourishing your scalp, providing
      natural ingredients that may help nourish your hair follicles. The DHT
      (Dihydrotestosterone) in your hair follicles are continuously exerting
      negative effects, that is miniaturizing or shrinking the hair follicles,
      therefore producing thinner strands. This will continue to happen,
      therefore the need for a continuous nutrition. It really takes time to
      achieve this, more so that the progress is not visible to the eyes.

      We recommend that you visit our FREE hair and scalp analysis wherein our
      trained promodizers will assist you in getting a closer look at the present
      condition of your hair using our hair and scalp analyzer, from the initial
      assessment we may able to determine if the product fits your need and if it
      may still deliver the necessary remedies that your hair and scalp needs.

      Kindly visit our website and check the NEWS &
      EVENTS section for our free hair and scalp analysis. Standard time is from
      1pm to 5 pm.

      For more information, you may visit our official website at You may also visit our Facebook Fan Page at or
      follow us on twitter @NovuhairNatural. You may also contact our hotlines
      from 8:30AM-5:30PM from Monday-Friday at 413.6570 and 0922.883.0575.

      Have a great week ahead.

  3. rosel torres
    rosel torres says:

    Hi! my hubby has 5 or 6 round patches on his head all are hairless, can he use Novuhair for this? the round hairless patches really concerns him.

    Thank you and i will appreciate your immediate response.

  4. Antoinette Sebastian
    Antoinette Sebastian says:

    I’ve bought Novuhair 3-in-1 on my recent visit to Manila after hearing rave reviews about it. My assumption was if it works for some, then it may work for me too. I’m 60 and I’ve suffered from thinning hair for 2 years now although it’s become more noticeable in the last 12 months. I can see my scalp. I’ve started using it although it’s still early days to say whether it’s working or not. My question is, when do you think I will see if it’s working? I’ve only bought one pack. Will I see results after using up this first pack?

    • Emmarhie Castro
      Emmarhie Castro says:

      Hello Antoinette 🙂 Thanks for the inquiry and for using Novuhair.

      Consistently using NOVUHAIR® Topical Scalp Lotion, twice a day, coupled with good personal hygiene and an overall commitment to a healthier lifestyle, should produce considerable results within just 120 days of first use. Results may vary from one person to another.

      For further inquiries, you may contact our hotline numbers at 413.6570 and 0922.8830575, from 8:30am-5:50pm, Monday to Friday, or visit Novuhair website, follow us on our Twitter @NovuhairNatural and Instagram @NovuhairOfficial.

      Thank you and have a great day.

  5. John
    John says:

    “Novuhair is intended to stop the progression of hair loss”
    – what about growing back the hair, from complete baldness like bare skin scalp, as what my case is.

    • Janine De Guzman
      Janine De Guzman says:

      Hello John 🙂 Thanks for the inquiry.

      If the person is totally bald there’s no chance of hair growth because the hair follicle is already closed. NOVUHAIR® is effective in treating hair loss. NOVUHAIR® is a Topical Scalp Lotion combining highly potent standardized herbs with essential oils and co-factor nutrients, especially chosen for their hair growing properties. NOVUHAIR® penetrates to rejuvenate the hair follicles, provides optimum nutrition to help combat hair loss and/or thinning of hair, improves blood circulation to the scalp and thus contributes to the stimulation of hair growth.

      Have a great day ahead!


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply to editor Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.