Fanny Serrano, one of the industry’s foremost hair and make-up experts and also a respected fashion designer, can easily get his hands on the latest and newest hair care products in the market, both here and abroad. But TF, as he is fondly called, swears by his tried-and-tested brand and trusts no other.

To find out TF’s secret weapon to maintaining his thick and shiny mane, read Novu News’ brief chat with him below:

Novu News (NN): What’s your daily hair care routine?

TF: I shampoo my hair, apply conditioner and then towel dry it a little. I don’t blow dry my hair everyday except when I have commitments and appointments. In the evening, I wash my hair again with shampoo.

NN: What products do use?

TF: I only use Novuhair products! I use their shampoo and conditioner and apply the Novuhair Topical Scalp Lotion after. Novuhair is made of all-natural ingredients so it’s safe to use everyday.

NN: Are there any other products that are part of your hair care regimen aside from Novuhair?

TF: Ever since I went through a horrifying experience of hair loss several years ago, I’m already scared to use other products. I’ve tried so many products, both local and imported, but only Novuhair helped in reversing my hair loss. I do get weekly keratin treatments to maintain my hair’s smooth texture.



Top hair and make-up artist to the stars and fashion designer Fanny Serrano’s eponymous salon moves to a bigger and swankier space at 32 Scout Borromeo St., Tomas Morato, Quezon City. They are offering additional beauty services to complete the pampering experience this new year.

For details, check out the salon cheat sheet below!

Telephone No.: (02) 351-1698, (02) 351-3329, (02) 410-1748, (02) 364-9200

Address: 32 Scout Borromeo St., Tomas Morato, Quezon City

Operating Hours: 10:00 a.m. to 7:00 p.m. Monday to Saturday
9:00 a.m. to 6:00 p.m. during Sunday

Budget: Hair cut starts at P600.00, hair and make-up starts at P1,800.00

The Lowdown: Everything you need for a beautiful and stylish day is here. It’s a one-stop-beauty-shop especially for brides and debutants offering gown designing, formal wear, hair and make-up services and even jewelry and other accessories. No need to book separate designers, make-up artists, hair stylists, and worry about getting stuck in traffic while rushing from one beauty appointment to the next. To book “the” Fanny Serrano himself, call ahead of time and look for Beth, his personal assistant.

What’s New: Beat those mid-week stress with their basic facial starting at Php399.00. Or splurge a little and indulge in some luxury facials with mask starting at Php880.00 for platinum or collagen mask and gold mask at only Php990.00. They also offer Diamond Peel at only Php500.00.


Urban Dictionary describes a retrosexual as “a man who spends as little time and money as possible on his appearance.” Retrosexuals are the complete opposite of metrosexuals. They’re the ones you cannot drag into dropping by the dermatologist or going shopping for new clothes, unless everything they have in their closet magically disappears.

But how do you get your retrosexual man to care for his mane? Especially if it concerns receding hair lines or thinning hair. Fanny Serrano, renowned celebrity makeup artist-fashion designer-salon owner and NOVUHAIR®’s first brand ambassador, shares a few tips on how to tread this sensitive topic with your partner.

Compliment Him
Guys are not used to receiving compliments so make sure to pay him one when he’s sporting a nice, new haircut. Or tell him how much you like his thick and shiny hair and how he’s probably using the right shampoo to keep it that way. The more he hears your compliments, the more he will exert an effort on maintaining his appearance.

Don’t Nag and Be Sensitive
Nagging and constant complaining about his hair care routine, or lack thereof, won’t work. It might even do just the exact opposite – he’ll continue to rebel to spite you. So, stick to positive reinforcement and just casually insert pieces of hair care advice during your conversations. Or engage in a light banter with him and subtly let him know that his hair line could be starting to recede. But be careful as receding hair lines and hair loss are highly-sensitive topics among men.

Give Rewards
Got his hair cut on time and even agreed to your suggestion to have a scalp treatment while he’s at it? Be sure to let him know how much you appreciate his effort and cooperation by giving him a reward. It could be as simple as a peck on the cheek right there and then or cooking his favorite dish at dinner or watching his chosen movie for date night instead of the chick flick you’ve been waiting for.

Share Hair Care Products
Rave about your shampoo and conditioner and let him run his fingers through your soft, thick, and shiny hair. Tell him how these are helping prevent premature graying and hair loss. Offer your hair care products for him to try. Especially if it’s packaged in neutral colors and shapes, like NOVUHAIR®, nature’s answer to hair loss, your man won’t be squeamish about using your stuff. And who knows, he might just love them as well.


ASK THE EXPERTS: Fanny Serrano

Get the answers straight from the NOVUHAIR® panel of experts for all your hair-related, and health and wellness questions.

Dear Tito Fanny,

I’m a PR and Events Manager based in Makati and my job always calls for me to be well-groomed and fashionably put together whenever I’m working. Lately though I am stressing out because of extreme hair fall and bald patches are starting to form on my scalp. I’ve tried several hair loss treatments but they don’t seem to have any effect.

Styling my hair in such a way that it hides the bald spots is becoming more and more challenging every day. It’s really frustrating and I’m getting self-conscious because I don’t want other people to see the bald spots.

Do you have any hair styling tips that will disguise my thinning hair and conceal the shiny patches?

Distressed Chick

Dear Distressed Chick,

I totally understand your problem. I went through the same thing as well. There are many ways to hide bald spots and make thin hair appear thicker and fuller. Believe me I’ve done all of them and more. But these are all temporary solutions and what you need is a permanent one to lessen your hair fall and make your hair grow back.

I swear by the NOVUHAIR® Topical Scalp Lotion and I highly recommend you try it too. With regular use, you will see results in two (2) weeks. I can personally attest to this. Before I discovered NOVUHAIR® I was already resigned to wearing wigs but now you will see I have a full head of healthy and shiny hair.

NOVUHAIR® is made of all-natural ingredients like moringa oleifera (malunggay), panax ginseng, aloe vera, virgin coconut oil, among others, that stimulate hair growth, improve the flow of nutrients to the scalp, and nourish the hair follicles to make it stronger and lessen hair fall.

Try NOVUHAIR® and there’ll be no need to hide bald spots.

Fanny Serrano is one of the country’s pioneering make-up artists and hairstylists, a leading and respected beauty expert, a salon owner and fashion designer.


Telephone No.: (02) 351-1698; (02) 351-3245

Address: 34A Scout Madrinan St., Brgy. South Triangle, Tomas Morato Extn., Quezon City

Operating Hours: 10:00 a.m. to 7:00 p.m. Monday to Saturday
9:00 a.m. to 6:00 p.m. during Sunday

Budget: Hair cut starts at P600.00, hair and make-up starts at P1,800.00

The Lowdown: Everything you need for a beautiful and stylish day is here. It’s a one-stop-beauty-shop especially for brides and debutants offering gown designing, formal wear, hair and make-up services and even jewelry and other accessories. No need to book separate designers, make-up artists, hair stylists, and worry about getting stuck in traffic while rushing from one beauty appointment to the next. To book “the” Fanny Serrano himself, call ahead of time and look for Bess, his personal assistant.

What Else To Try: Weekday stress getting to you? Soothe those tired muscles and try the salon’s relaxing massage and facial. Or get fabulous hair just in time for that after-work cocktail with their Brazilian blow-out that lasts longer.
The Verdict: If you want a fuss-free affair and want to deal with one stylist only, head over to Fanny Serrano’s Salon. Plus, you’ll never go wrong with a salon named after a well-respected and one of the top celebrity make-up artists to have graced the industry.


Experts Agree! Novuhair: Nature’s Answer to Hair loss

Pep box ad Feb 18 _28Making healthy lifestyle changes has become the trend these days, and one notable habit shift is the preference for the all-natural. Experts in fitness, beauty and science are reaching a consensus on the beneficial use of herbal products – and while objectives vary, one need that mother nature has been serving as of recent is hair loss.

Beauty icon Fanny Serrano would know. It was no other than during the height of his career that he discovered he was losing hair. After a series of failed product trials, Fanny fatefully chanced upon Novuhair Topical Scalp Lotion. With skepticism and nothing left to lose, he decided to give it a try – and came away from the experience discovering the answer to his problem.

Novuhair is made of all-natural ingredients that include panax ginseng, moringa oleifera, the essential oils of rosemary, lavender and peppermint, and virgin coconut oil. Known as nature’s answer to hair loss, Novuhair nourishes the scalp by increasing its flow of nutrients and improving blood circulation. This helps reduce excessive hair fall and eventually remedies hair loss, while also working as a preventative measure. It comes with other beneficial effects, as well: delaying early hair graying, and maintaining the hair’s natural luster.

Fanny is not the only one who has discovered Novuhair’s efficacy. Today, nature’s answer to hair loss has been tested and proven effective by its wide user base. This is thanks in part to the backing of the wellness community, including medical experts such as Dr. Edwin A. Bien.

The founder of LeBIEN Wellness Specialists, Dr. Bien is a long-time member of the local wellness movement. He started his clinic in the early nineties with the mission of spreading knowledge and championing the benefits of natural medicine, educating health practitioners, patients and the public alike. As of today, Dr. Bien has publicly vouched for the effectiveness of Novuhair’s all-natural ingredients, having given an interview on radio about the best topical solution to hair loss.

Novuhair is available as a shampoo, conditioner and topical scalp lotion – varied enough to complement different preferences and lifestyles, and as a complete set to deliver Novuhair’s optimum potential. Endorsers range from athletes to beauty queens, models to musicians, politicians to businessmen – all of whom could attest to the efficacy of Novuhair.

One of the latest in the brand’s string of ambassadors is TV Host and triathlete Kim “Kuya Kim” Atienza. The nation’s trusted weatherman has maintained a reputation as an expert, building on his knowledge for healthy living through research. It is thus of no surprise to find that for Kuya Kim, nothing beats natural when it comes to being good to your body.

And nothing could get as natural as Novuhair when it comes to caring for our scalp.

For the experts, Fanny, Dr. Bien and Kuya Kim, it all comes down to knowing your body’s needs and understanding that nature has provided it all – and for hair loss, too, no less. After all, in this day and age of medical discoveries and revelations, why go on with anything artificial when you could certainly go all-natural?

Novuhair delivers, the experts agree. And in the face of hair loss, the experts will tell you in unison: Novuhair is all you need.

Novuhair Topical Scalp Lotion is available as an individual purchase; part of a combo pack that includes a bottle of Novuhair Herbal Shampoo; and a 3-in-1 pack that includes the herbal shampoo and a bottle of Novuhair Herbal Conditioner. Novuhair Topical Scalp Lotion is available in all Mercury Drug Stores and all leading drugstores nationwide. For more information visit, like the brand’s official Facebook Page at Novuhair Official, and follow the brand on Twitter at @NovuhairUpdates, or call the Novuhair hotlines at 4136570 and 09228830575.



Hair Affair 2013 – for everyone with and without hair

There has been a growing concern for millions of Filipinos, from all walks of life, who suffer from hair and scalp problems, as shown by the increasing number of patients who come to St. Luke’s Medical Center’s clinics for consultation. To address these concerns, the Department of Dermatology of the St. Luke’s Medical Center will be holding a lay forum, entitled Hair Expo: Lay Forum 2013 at the Henry Sy, Sr. Auditorium, 5th floor, St. Luke’s Medical Center Global City, on September 7, 2013, Saturday, from 1:00 pm – 5:00 pm. Registration is FREE!

The Hair Expo will focus primarily on increasing public awareness and educating the participants about current scientific knowledge on the hair and scalp problems and their management, the various cosmetic hair procedures and hair care products, and recent trends in hair care. It’s expected to be an informative and fun event! There will be talks, demos, games and sharing of experiences.

Salon expert and Novuhair user and endorser, Fanny Serrano, will be one of the invited guest speakers who will share his experiences and tips in caring for salon-treated hair and achieving a beautiful and healthy hair at 2:40pm while celebrity singer, composer and model Ms. Abby Asistio will share her inspiring journey entitled,”I am Beautiful: Rising Above Alopecia Areata” at 3:20pm.

Novuhair One Day Event Promo

Buy 3 packs save 44

Up to 44% savings for those who’ll book minimum orders of Novuhair – exclusively marketed by Nutramedica, Inc., one of the major sponsors of the event. Visit Novuhair’s booth and avail of the FREE hair and scalp analysis, giveaways for the early participants on the onsite activities and more!

Buy 4 sets save 39

Buy 5 bottles save 38

Tune in to Unang Hirit on Monday, Aug 26, 6-7AM as Fanny Serrano shares more!

Salons may give you an instant makeover, but they don’t instantly fix hair loss! What does? No
other than nature’s answer to hair loss, Novuhair, made of herbal ingredients that for centuries
have been proven effective in getting to the root of a problem! Tune in to Unang Hirit on Mon,
Aug 26, 6-7AM as Fanny Serrano shares more


Novuhair on DZRH’s Talk to Me Kaibigan this Thurs, April 4 at 3.30PM

Tune in to DZRH’s Talk to Me Kaibigan this Thurs, Apr 4 at 3.30PM & join hair expert Fanny Serrano as

he shares his new hair care regimen, and Novuhair Sales & Marketing Manager Raymond Domingo as he
discusses Filipinos’ common misconceptions of hair loss – and so much more!

Studio 23’s Generation Rx features the salon icon and nature’s answer to hair loss (March 9, 2013)

Before he discovered Novuhair, beauty icon Fanny Serrano tried all remedies possible & went through all procedures available to stop hair loss from happening to him. Today, we all know that he finally found one that lived up to its promises: nature’s own remedy, Novuhair Topical Scalp Lotion.

How’d it work?

Tune in to Generation RX on Studio 23 this Saturday, March 8, 2013 at 8AM, to find out about Novuhair’s effects & benefits. Don’t miss it!

Novuhair is available in all Mercury drug outlets, Watsons, Rose Pharmacy, South Star Drug and Manson Drug, KCC Malls (General Santos City & Koronadal City), Metro Gaisano Pharmacies (Market!Market!, Alabang Town Center, Ayala Cebu, Colon Cebu, Davao & Gen. Santos City) and at JCenter Mall in Cebu.

You may also visit our Facebook Fan Page at or follow us on twitter @NovuhairUpdates. You may also contact our hotlines from 8:30AM-5:30PM from Monday-Friday at 413.6570 and 0922.883.0575.