BALD AND BEAUTIFUL A Journey of Healing Through Music

Beautiful, you are beautiful
You’re beautiful just as you are
Beautiful, you are beautiful
Show the world who you are
Shine your light, you are a star.”

Those are lines from the chorus of singer/songwriter Abby Asistio’s self-penned single titled Beautiful. The beauty of the story behind those words, the journey it took for those lyrics to be written, and the woman behind the song will take your breath away.

Abby has lived with alopecia, an auto-immune condition that results in partial or total hair loss, practically all her life. Since being diagnosed at the age of four, she had to contend with wearing hats, bandanas or wigs constantly and endure the vicious teasing and rejection from her peers. In a society where set norms and standards of physical beauty, including having long, luscious locks, are given a high premium, Abby believed she could never be beautiful.

“I was ashamed not to have hair. I tried to project an image that I couldn’t care less about this disease when I was actually filled with doubts, fears, and insecurities inside,” Abby writes in her eponymous blog. Abby continues to reveal the embarrassment and ugliness she feels when people accidentally see her baldness. “It made me ugly…and it had to be kept hidden,” Abby writes.

Abby found spiritual renewal in early 2000 and slowly began to come to terms with her condition. Her faith helped her to go beyond her outward appearance and focus on who she was inside – her character, talent and grace. “…regardless of how I looked like, or however incomplete I saw myself, I was beautiful and complete in His eyes,” Abby shares in her post.

After much searching and praying, Abby finally decided to embrace her condition and go completely bald. She debuted her new look during an alopecia awareness concert in September 2012 and dedicated the song Beautiful to those who are living with alopecia. “Beautiful is like a love letter to my younger self. It was a song that once sang to my soul and am now singing to you,” Abby notes.

Today, Abby is the poster child for alopecia awareness in the country. She continues to inspire and empower countless others who are living with alopecia through story and music. And as a brand ambassador of Novuhair, nature’s answer to hair loss, she is a testament that the battle with alopecia may be won. Since using Novuhair, Abby has seen visible signs of hair growth and it just keeps growing thicker and healthier by the day. Abby’s regaining not only her pride and confidence but her hair as well, thanks to Novuhair.

Novuhair Topical Scalp Lotion is made of herbal ingredients that rejuvenate and nourish the hair and scalp, increasing nutrient flow and maintaining its moisture, as well as helping improve blood circulation. It helps stimulate hair growth while aiding in the prevention of excessive hair fall.

The natural ingredients in the formulation of Novuhair include moringa oleifera, panax ginseng, virgin coconut oil, and the essences of rosemary and lavender, among others. In addition to hair loss remedy, these ingredients collectively alleviate scalp itching and prevent hair graying, ultimately improving the overall health and appearance of the scalp and hair.

Novuhair is available as a Topical Scalp Lotion, Shampoo, and Conditioner. Purchase the Scalp Lotion individually, or any one of the following combo packs from Mercury Drug Stores and all leading drug stores nationwide: a Novuhair Herbal Shampoo & Topical Scalp Lotion set; a 3-in-1 Pack inclusive of Novuhair Herbal Shampoo, Conditioner and Topical Scalp Lotion; and a 2-in-1 Plus One Pack inclusive of two bottles of Novuhair Herbal Shampoo and one bottle of Topical Scalp Lotion.

For more information, visit, Like the brand’s official Facebook Page, Novuhair Official and follow @ NovuhairNatural on Twitter. You may also call the following hotlines: 413-6570 and 0922-883-0575.


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