The Newcomer to Your Routine

When it comes to looking good and maintaining our figure, we all have our routines: eat healthily, exercise regularly, cleanse, tone and moisturize. When it comes to hair care however, our commitment to routine varies.

Some of us prefer hair we can wash and wear. Others like to spend more time working their mane: blow drying, curling or straightening, gelling or waxing it into style. Others, still, have extra special requirements: a trip to the hair spa every now and then, a preferred stylist for trimming or drastic makeovers. Hair, indeed, is the one arena in which we can all agree to disagree.

But one thing’s for certain: we all want healthy, or at least healthy-looking, scalp and hair.

Now, apart from shampooing and conditioning, how does one achieve that, given the spectrum of dedication to hair out there? More importantly, is this even achievable for those who don’t feel like exerting too much effort on their mane?

The answer is yes, and it’s simple. One only needs to incorporate another player to their routine for leveled up maintenance: Novuhair Topical Scalp Lotion.

danjune201502Though primarily known as nature’s own remedy to hair loss, Novuhair Topical Scalp Lotion also works excellently as a hair care agent. This means using it to help prevent hair loss, as well as taking advantage of its side effects. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying and whitening.

Made of herbal ingredients that include moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint, Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. This, in effect, helps solve hair loss and grow back hair. At the same time, it strengthens the scalp against premature hair loss.

Using Novuhair is quick and simple for everyone. Those who want a quick and instant solution simply need to squeeze out the lotion onto their scalp and take a few minutes to massage. Do this after rinsing out the shampoo, while bathing.

Those who don’t mind spending extra time on their crowning glory may also use it as a leave-on styling agent throughout the day. Again, simply massage on enough lotion to cover the entire scalp, and then style your hair accordingly.

It’s an easy single step to slide into your already established routine, and one that can be effortlessly applied by wash-and-wearers and high-maintainers alike.

Novuhair is available at all Mercury Drug and leading drugstores nationwide. Call 413-6570 or 0922-883-0575 and visit for more details.

10 COMMON HAIR CARE MISTAKES:Hair Habits to Break for Luscious Locks

We all want salon-gorgeous, commercial-worthy hair every single day. Who doesn’t, right? However, in our constant quest to achieve beautiful hair, we could be doing our hair more harm than good. Below are ten of the most common hair care mistakes we are unwittingly doing on regular, oftentimes daily, basis. Avoid these damaging hair care habits and say good bye to bad hair days forever.

1. Chronic hair washing. Washing the hair is part of personal hygiene but don’t overdo it, especially applying shampoo on your locks. Frequent washing strips the hair of its natural oils and may leave it dull and lifeless. You may shower daily but hold off on the shampoo some days. Experts recommend just rinsing with water and shampooing every other day only. 1

2. Aggressive towel drying. Hair is at its weakest when wet. Vigorous rubbing after showering will roughen up the cuticle and will easily cause frizz and breakage. Plus, it does not really hasten the hair’s drying process. Next time, pat your hair dry instead with a cotton cloth or shirt and remove excess water by shaking your locks using your fingers. Remember, your mane needs some gentle handling too.


3. Brushing hair while wet. As already mentioned, hair is more prone to damage when wet. Taking a brush to your tresses right after washing may cause the strands to break or snap due to the unwanted friction. Ideally, hair should be at least 70% dry all over before you try to work through those knots and tangles with a correct comb or brush.


4. Donning a ponytail everyday. While a ponytail is one of the classic hair styles around, it’s not an advisable daily look. More so when you tie it up too tight or while hair’s still wet because it could lead to broken strands. If you must wear a ponytail everyday, switch the fastening points, go for a low pony one day and a high tail the next, and use seamless elastic bands instead of rubber bands.


5. Using high heat. When blow drying or using a curling or flat iron, choose the low or medium heat settings. Heat damage causes breakage, dryness, brittleness, and may even burn the strands. Most importantly, do not use any styling tools on wet or even just damp locks. Hair must be completely dry before taking a blow dryer or iron to it.


6. Excessive brushing. No, you don’t need to brush your hair 100 times to make it soft and shiny. On the contrary, too much brushing causes unnecessary friction resulting in broken strands. A few brush strokes is all it takes to spread your mane’s natural oils all over for that natural sheen and luster.


7. Piling on the hair moisturizer. When it comes to hair moisturizers or any other leave-in hydrating product for your mane, remember less is more. Putting on too much will weigh down your mane and leave it looking and feeling limp and sometimes greasy. Apply just a little every morning, paying extra attention to the ends, the hair’s most overworked part.


8. Bailing on your salon appointment. The next time your hairstylist tells you to come back in four weeks, make sure to do so. A regular haircut is important to maintain your hair’s style and shape. Plus, it’s a surefire way of getting rid of those stubborn split ends.

9. Leaving dandruff untreated. Dandruff is an inflammatory scalp condition that needs to be treated with permanent and lasting solutions. Ditch temporary cures like moisturizing oils or pomades that only mask the scalp’s flaky appearance. Instead, look for a shampoo and other tonics that are specially formulated to treat dandruff and eliminate flakes for real.


10. Using the wrong kind of brush. There is a reason why brushes of all kinds and sizes are available in the market. There’s a specific brush for each hair type. Don’t just grab the first brush you get your hands on as using the wrong kind of brush may cause tangles and prevent you from achieving the style you have in mind. Keep in mind this rule: more hair, more brush. Meaning, the longer your locks, the larger in diameter brush you should get. For volume, get a round brush while a paddle brush works best for smoothing out your mane.





What makes hair naturally curly, straight, or even just wavy may be determined by genetics. In an article on the website, it cites a study conducted in 2009 that ascribes between 85% to 95% percent of hair texture to DNA. The curly hair gene is an autosomal dominant trait so it almost always wins over the genes for straight hair. But sometimes, a combination of inherited curly-haired and straight-haired genes may result in wavy hair.

But there are other factors in play as well. One of the most widely accepted theories is the shape of the follicles as a determinant of hair texture. myth or factFollicles are minute, tube-like cavities in the skin where hair grows. Round hair follicles give way to hair that grows straight while flattened ones lead to thinner hair strands that are prone to curling. On the other hand, wavy hair are grown out of oval-shaped hair follicles.

Another reason why hair may be curly or straight is determined by arrangement or structure of proteins, called
keratin, that make up each hair strand. This protein molecule contains sulfur atoms that sometimes bond with each other. When this happens, it is called a disulfide bond. Simply put, the more disulfide bonds there are, the curlier the hair becomes.




Imagine waking up every single day to a strong, shiny, and beautiful head of hair without having to spend hours and thousands on hair treatments and styling products. Such a lovely thought, isn’t it? Unfortunately, in the real world, achieving a beautiful hair day doesn’t just happen naturally. It takes time, effort, and again, a variety of hair styling tools and products.

But do you know that you can skip hours of primping in front of the mirror every morning without compromising your glorious mane? Yes, it’s possible! All it takes is making a few lifestyle choices to improve and maintain your hair’s long-term health and beauty.

Sweat it out. Hit the gym, do an evening run around your village, or bond with your girls over a zumba session at home. Whatever it is, maintain a regular exercise routine. It’ll not only keep your body fit and healthy but it will also stimulate hair growth. Exercise improves blood circulation in the body, including to the scalp, increasing nutrient and oxygen flow to the hair follicles.

Be mindful of what you eat. A balanced diet is not only necessary for achieving that dream summer body. Eating the right kinds of food and getting the proper nutrients are also important for strong and luscious locks. Load up on protein-rich food like fish, chicken, and lean meat to strengthen hair strands and hasten new hair growth.

Get enough sleep. Strive for at least six to eight hours of sleep every night. This allows the body to repair, rejuvenate, and restore tissues and muscles necessary for it to function properly. When a body is strong and healthy, it becomes evident through full, shiny and equally strong tresses.

So, make a smart and healthy choice now and enjoy a beautiful hair day all year long.

BALD AND BEAUTIFUL A Journey of Healing Through Music

Beautiful, you are beautiful
You’re beautiful just as you are
Beautiful, you are beautiful
Show the world who you are
Shine your light, you are a star.”

Those are lines from the chorus of singer/songwriter Abby Asistio’s self-penned single titled Beautiful. The beauty of the story behind those words, the journey it took for those lyrics to be written, and the woman behind the song will take your breath away.

Abby has lived with alopecia, an auto-immune condition that results in partial or total hair loss, practically all her life. Since being diagnosed at the age of four, she had to contend with wearing hats, bandanas or wigs constantly and endure the vicious teasing and rejection from her peers. In a society where set norms and standards of physical beauty, including having long, luscious locks, are given a high premium, Abby believed she could never be beautiful.

“I was ashamed not to have hair. I tried to project an image that I couldn’t care less about this disease when I was actually filled with doubts, fears, and insecurities inside,” Abby writes in her eponymous blog. Abby continues to reveal the embarrassment and ugliness she feels when people accidentally see her baldness. “It made me ugly…and it had to be kept hidden,” Abby writes.

Abby found spiritual renewal in early 2000 and slowly began to come to terms with her condition. Her faith helped her to go beyond her outward appearance and focus on who she was inside – her character, talent and grace. “…regardless of how I looked like, or however incomplete I saw myself, I was beautiful and complete in His eyes,” Abby shares in her post.

After much searching and praying, Abby finally decided to embrace her condition and go completely bald. She debuted her new look during an alopecia awareness concert in September 2012 and dedicated the song Beautiful to those who are living with alopecia. “Beautiful is like a love letter to my younger self. It was a song that once sang to my soul and am now singing to you,” Abby notes.

Today, Abby is the poster child for alopecia awareness in the country. She continues to inspire and empower countless others who are living with alopecia through story and music. And as a brand ambassador of Novuhair, nature’s answer to hair loss, she is a testament that the battle with alopecia may be won. Since using Novuhair, Abby has seen visible signs of hair growth and it just keeps growing thicker and healthier by the day. Abby’s regaining not only her pride and confidence but her hair as well, thanks to Novuhair.

Novuhair Topical Scalp Lotion is made of herbal ingredients that rejuvenate and nourish the hair and scalp, increasing nutrient flow and maintaining its moisture, as well as helping improve blood circulation. It helps stimulate hair growth while aiding in the prevention of excessive hair fall.

The natural ingredients in the formulation of Novuhair include moringa oleifera, panax ginseng, virgin coconut oil, and the essences of rosemary and lavender, among others. In addition to hair loss remedy, these ingredients collectively alleviate scalp itching and prevent hair graying, ultimately improving the overall health and appearance of the scalp and hair.

Novuhair is available as a Topical Scalp Lotion, Shampoo, and Conditioner. Purchase the Scalp Lotion individually, or any one of the following combo packs from Mercury Drug Stores and all leading drug stores nationwide: a Novuhair Herbal Shampoo & Topical Scalp Lotion set; a 3-in-1 Pack inclusive of Novuhair Herbal Shampoo, Conditioner and Topical Scalp Lotion; and a 2-in-1 Plus One Pack inclusive of two bottles of Novuhair Herbal Shampoo and one bottle of Topical Scalp Lotion.

For more information, visit, Like the brand’s official Facebook Page, Novuhair Official and follow @ NovuhairNatural on Twitter. You may also call the following hotlines: 413-6570 and 0922-883-0575.


Nowadays, a multitude of hair treatments are easily available and accessible to women who want to change their natural hair styles or keep up with evolving summer trends in hair fashion. But do you know what really happens to your hair every time you have it bleached, dyed or permed? Instead of making your hair curlier, straighter, softer or more colorful, the chemicals used might have more lasting and harmful damage than you’ve imagined.

Perming is a century-old process of using chemicals or applying intense heat to the hair to make it curly or straight. Bleaching often involves the use of hydrogen peroxide to lighten the color of the hair while some hair coloring products use chemicals that cause allergic reactions and irritation to the scalp.

Some of the ill effects perming, bleaching or dyeing may have on your hair are the following:

Hair Breakage
The strength of the chemicals used in the treatments causes changes in the hair’s protein texture, stripping moisture from the hair and making it dry, brittle and porous. This makes the hair strands more prone to snapping and breakage, also referred to as a “chemical haircut.”

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Scalp Damage
When bleaching, perming or hair coloring agents come into contact with the scalp, it may cause adverse reactions such as redness, irritation, itching, skin discoloration, peeling, burning or development of sores. Extreme chemical burns may even lead to hair loss. Stop the treatment right away if any kind of discomfort is felt.

Scalp Allergy

Inhibits Hair Regrowth
Regular use of chemical-based hair treatments may cause irreparable effects to the hair follicles, preventing new hair growth to replace the cracked and damaged hair strands.


So, before you get your hair straightened, permed or colored, make sure to choose a reputable salon and discuss with your stylist the overall health of your hair. Keep in mind that a head of healthy locks is more important than sporting the season’s latest hair style.