SINGER, songwriter, and TV host Abby Asistio is the newest brand ambassador of Novuhair Topical Scalp Lotion, nature’s answer to hair loss.
Abby is one of the new breed of young artists to join Manila Genesis Entertainment & Management Inc. She recently released her debut, self-penned single titled “Beautiful” which was arranged by Jay Durias of South Border. The single’s music video is directed by Joaquin Valdes and is currently enjoying massive airplay on Myx as well as on Manila’s hottest radio stations.
As early as the age of four, Abby knew what it was like to be without hair. Diagnosed with alopecia areata, a condition that causes patches of hair loss around the body, Abby has lived through the entire process of experiencing hair fall: losing it little by little, and then deciding to shave it all completely last year. She has even tried other hair loss remedies as she lived in the US for several years, including chemical-based products that have resulted in negative side effects.
One day, Abby decided there was no more hiding. In September 2012, she took her stand and embraced her baldness. Together with good friend Jing Monis, she shaved her head and began with an Alopecia Areata Awareness Month Instagram campaign in which she invited friends and family to pose with a double “A” sign using their fingers. The campaign grew to success and to date has over a thousand photos. On September 25 of the same year, she did a coming out concert where she performed bald in public for the very first time.
This year she was highlighted as one of the top 41 best vocalists on The Voice Of The Philippines as one of its chosen contestants out of thousands of aspirants. Also a finalist of the Dove Real Beauty Campaign and one of Meg magazine’s 30 Young Achievers, Abby has made it one of her life goals to be a voice for those with alopecia areata. “I am honored to be chosen as brand ambassador to Novuhair. This new platform will help me to continue my advocacy to share my music and life story,” says Abby.
Since using Novuhair, Abby has experienced remarkable results. Visible signs of hair growth appeared within five months of use – and this is after years of baldness caused by alopecia areata. “The strands of my hair are thicker and more healthy-looking. My scalp is clearly nourished and invigorated. When it comes to hair growth, nature is on my side with Novuhair,” says Abby.
“We at Novuhair are very happy to welcome Abby to the family,” says Ms. Sheila Mae Velilla, President of Nutramedica Inc. “Abby is a perfect candidate to show how truly effective Novuhair is and we are glad to see visible results.”
Novuhair Topical Scalp Lotion is made of herbal ingredients that rejuvenate and nourish the hair and scalp, increasing nutrient flow and maintaining its moisture, as well as helping improve blood circulation. This helps simulate hair growth while aiding in the prevention of excessive hair fall.
The natural ingredients in the formulation of Novuhair include moringa oleifera, panax ginseng, virgin coconut oil, and the essences of rosemary and lavender among others. In addition to remedying hair loss, these ingredients collectively alleviate scalp itching and prevent hair graying, ultimately improving the overall health and appearance of the scalp and hair.
Novuhair Topical Scalp Lotion is available as an individual purchase; part of a combo pack that includes a bottle of Novuhair Herbal Shampoo; and 3-in-1 pack that includes the herbal shampoo and a bottle of Novuhair Herbal Conditioner.
Novuhair Topical Scalp Lotion is available in all Mercury Drug Stores and all leading drugstores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Fan Page at Novuhair Official, and follow the brand on Twitter at @NovuhairUpdates, or call the Novuhair hotlines at 413.6570 and 0922.883.0575.