Keeping your locks healthy is pretty simple as long as you know how. No, it doesn’t always entail regular salon visits or expensive hair care products. Maintaining your hair’s optimum health starts with you, in the comforts of your home. Here are some practical tips towards achieving lusciously beautiful hair at home.

1. Wash Hair Properly

Hair washing could easily be one of the most overlooked rituals of man. We do it practically every day, sometimes even more than once a day. But do you know that there is a correct way in washing the hair? First, wet hair thoroughly before applying shampoo and lather up from the roots to the ends, according to New York salon owner NunzioSaviano, because the hair tends to be dirtiest at the tips. Avoid using circular motions when lathering to prevent tangles. Use vertical stroking motions instead.

Conditioning the hair after shampooing is recommended, but make sure to choose a conditioner that’s suited for your hair type. Squeeze excess water out of the hair before putting in conditioner from the mid-lengths only to the ends of the hair, Saviano says. Avoid applying conditioner to your scalp because the hair’s natural oils are already concentrated there.

2. Gently dry the hair.Gently dry the hair

After getting out of the shower, wrap your hair turban-style, preferably with a light cotton fabric to minimize friction or gently pat dry with a towel; do not rub it dry. The best option though is to leave hair hanging and allow it to dry naturally.

Avoid using a blow dryer whenever you can. Frequent blow drying, especially on high heat, may damage the hair. Also avoid brushing wet hair right after showering to prevent hair strands from becoming brittle and weak. If you must, use a wide tooth comb for detangling when the hair is still wet

3. Eat rightEat right

A balanced and nutritious diet is not only for your body’s overall health but also for your hair. An adequate supply of the necessary vitamins and minerals will keep your tresses looking and feeling strong, shiny, and healthy all the time.

Vitamin A, found mostly in leafy green vegetables, is one of the most important nutrients for the hair. It fights free radicals that weaken hair strands and strengthens it in the process. The vitamin B complex, from fortified breakfast cereals, poultry, and dairy products, promotes faster hair growth and gives the hair a brilliant natural shine. A daily dose of vitamin C, on the other hand, helps in strengthening the hair strands by repairing damaged tissues and protecting the hair from free radicals. Citrus fruits are a good source of the body’s Vitamin C requirements.

4. Choose natural hair care products 

Use natural hair care products like NOVUHAIR Topical Scalp Lotion to help prevent hair loss and achieve thicker, stronger and healthier hair.



Did you know?

A study at the University of Illinois discovered that optimistic people are better sleepers.

Optimistic people are equipped with coping skills to handle difficult situations. They address the problems directly and seek ways to lessen the hardship – a clear mark of resilience. No wonder this positive mindset translates to less worries and better sleep.

Dermatologist and Beauty VIP Coach Risa Caldoza-De Leon recommends sufficient sleep as a natural beauty remedy to avoid premature skin aging, fine lines and wrinkles and help promote healthy hair growth.

Stress-related difficulty in sleeping may result to various physical problems which includes hair loss.

Sufficient sleep helps boost your immune system, lower blood pressure, promote weight loss and healthy hair growth. Insufficient amounts of sleep on the contrary may affect your health which can lead to hair loss and thinning hair.

Looking for a hair loss solution? Discover nature’s answer to hair loss, NOVUHAIR®.

#NovuhairCares #NothingToLoseNovuhair #ChooseNatural #NovuhairVIPmoms


We have witnessed the inception of this pandemic crisis which compelled everyone to equip with essentials for survival and evoked a handful of service-oriented individuals and companies to extend altruistic response wherever, whenever possible.

It has also moved healthcare frontliners to risk their lives and assist those in panic, feeling denied of life-saving protection and basic necessities.

Giving back during this crisis has helped spread optimism and quell such unknown fears temporarily especially to our less fortunate kababayan.

What little can be done to recognize and support such heroism amongst healthcare frontline partners?

Fostering on the proactive example set by its holding company, Pascual Total Health Incorporated (PTHI), Bionutra Innovations Inc., the company subsidiary exclusively marketing NOVUHAIR®, moved its entire sales and marketing team to pay it forward.

The team huddled, identified what it can provide, and touched base with partner medical professionals. Top honcho Mr. Bob Segovia, PTHI Managing Director and Bionutra Innovations’ General Manager, made it possible despite the superfluous heat.

Tranche of Personal Protective Equipment (PPE) were donated to the Department of Dermatology of St. Luke’s Medical Center in Quezon City.

The team reached out as well to Dr. Tony Leachon – member of the Covid-19 Task Force and medical affiliate of The Manila Doctors Hospital and to The World Citi Medical Center in Quezon City, a tribute to the selfless contributions of the late Dr. Marcellano Cruz in the field of Dermatology and support to the company’s advocacies.

Dr. Marcellano Cruz

Our heartfelt gratitude to our dearest Dr. Cecile Catapang and the Quezon City Chamberette Association (QCCA), one of the most outstanding Non-Governmental Organizations (NGO) in Quezon City, for the warm accommodation and appreciation of the team’s effort.

The company will continue to foster optimism and build resilience amidst this pandemic war.

#NovuhairCares #NothingToLoseNovuhair #ChooseNatural #NovuhairVIPmoms


Have you ever been asked about your wellness quotient?

Wellness quotient refers to your ability to incorporate wellness in your life. This requires an initial reflection and understanding of your current situation and developing a focused plan to address your shortcomings.

Currently, wellness quotient plays an important role particularly in dealing with the overall impact of this pandemic crisis where everyone is compelled to an extended community quarantine.

Making a few lifestyle changes to help improve yourself goes a long way such as joining a support group, reading e-books for additional knowledge, creating a wellness calendar plan and incorporating a good physical health habit can help improve your mood and your overall well-being.

NOVUHAIR®, the leading natural hair loss treatment in the Philippines, partnered with The Fit Filipino (FITFIL) Movement lead by Jim & Toni Saret, the brand’s VIP Fitness Coaches, to a FREE 20-day Facebook Live workout aimed at improving your wellness quotient goals through a “Bulletproof Immune System Activity Booster”.

This workout program is designed to help beginners and complement the workout of those with active exercise routines.

You can still join the program from May 18 until May 29, 2020.

Happening everyday from Monday to Friday at 4pm live on Facebook

To make the program even more exciting, Jim and Toni will be giving away NOVUHAIR® Topical Scalp Lotion 200ml. daily to ten (10) lucky registered participants and raffle special gift packs to those who will finish the 5, 10, 15 and 20 sessions via The Fit Filipino Movement FB  page.

What’s more?

Special awards will be given to the “Top 10 Biggest Losers” at the end of the 20-Day program.

Join now and believe in yourself. You’ve got nothing to lose.

#NovuhairCares #NothingToLoseNovuhair #ChooseNatural #BelieveInYourselfNovuhair


Optimism is a crucial factor on how we choose to navigate our journey to success. Businesses, institutions and various groups have a significant role to play in fostering this especially in times of crisis.

From the start of this pandemic, profuse optimism, coupled with genuine concern among key stakeholders in weathering the storm, is evident in the support and proactive measures of Pascual Total Health Incorporated, the holding company of Bionutra Innovations Inc., the company subsidiary marketing the leading natural hair loss treatment in the Philippines, NOVUHAIR® – nature’s answer to hair loss.

The bold initiative taken by the Executive Committee on March 9, 2020 has set above and beyond everyone’s expectations, rolled out a specific plan, provided the essential business tools and safety measures for a possible work-from-home business mode, open communication, sense of reassurance and more importantly, optimism amidst the growing anxiety and uncertainty of a possible lockdown.

It is this optimism that has helped everyone to become more resilient. In fact, soon after the government’s declaration of an Enhanced Community Quarantine (ECQ), the entire workforce was ready, able and safe to work-from-home with a week’s consumption of face mask, alcohol, hand wash, office equipment and discounted natural Vitamin C products extended to all.

Working from home incited a reinvention of the office, a change in working behavior with dramatic shift in daily routines, an eye-opener to the pros and cons of flexible working immersion yet safe and full of optimism while respite to some.

The encouraging wellness and mental insights, financial provision and protection support reverberated not only to the employees but also to its medical healthcare partners who have bravely accepted the challenge of helping out those inflicted and recuperating from the effects of the deadly virus.

What more could one ask for?

Maraming salamat po sa inyong kabayanihan.

#NovuhairCares #NothingToLoseNovuhair #BelieveInYourself #ChooseNatural

Self-Care: Adapting to Natural-Based Hair Loss Solutions


Photo by cottonbro from Pexels

While confined in the comforts of your home during an Enhanced Community Quarantine (ECQ), it is easy to neglect your overall look but is not an excuse to neglect self-care. Now, more than ever, the situation provides an opportune time to allow yourself some respite, more time for the body to recuperate and achieve a certain degree of wellness – a chance to start loving yourself some more.

Photo by Ivan Samkov from Pexels

Your hair used to get the most beating every day from excessive heat exposure, to a myriad of styling products. No wonder you’ve been searching for a hair fall solution online. Now that you’re working from home and working at home, it might be the best time to ask yourself whether you are using the right hair care products or the best hair growth treatment.

Photo by Polina Tankilevitch from Pexels

The entire globe is now switching to natural-based products and joining the bandwagon wouldn’t hurt. Natural-based products present a great way to immerse your hair and scalp to ingredients that have been used for centuries as baldness cure, hair fall treatment, natural hair loss solution or simply to achieve optimum hair health.

Looking for the safe female hair loss treatment? Still searching for the natural ingredients good for your hair? It pays to read the labels. We’ve made it easier for you.

Photo by Angele J from Pexels

Ginger. Looking for home remedies for hair fall and regrowth? This root crop is not just a quick relief for sore throat but studies have proven that this natural-based ingredient exhibits powerful antioxidant effects and cleansing properties on the skin. Ginger’s anti-inflammatory effect helps improve blood circulation to the hair follicles thereby promoting healthy hair growth.

Photo by

Panax Ginseng. This is another powerful natural-based hair care ingredient gaining traction in the cosmetic industry, listed as one of the oldest traditional Chinese medicines with numerous skin health benefits, promotes healthy hair growth and prevents hair fall.

Photo by

Other natural-based ingredients include Horseradish tree leaf, popular among Filipinos as malunggay, and one of the home remedies for hair fall proven effective, and Virgin Coconut Oil (VCO) proven to help improve blood circulation and stimulate hair follicles.

All these natural-based ingredients are found in NOVUHAIR®, nature’s answer to hair loss.

Get started with NOVUHAIR®


NOVUHAIR® Supports Enjoy Music Beyond the Crisis

Noted American singer-composer David Pomeranz will be singing on Sunday’s (May 17) episode of Eagle Broadcasting Corporation’s online concert series that will benefit COVID-19 health workers and other frontliners.

Pomeranz, known for numerous international hit songs as “Born For You,” “The Old Songs” and “Got To Believe in Magic,” has recordings and songwriting projects that have earned him 22 platinum and 18 gold albums.

Watch his special performance on Sunday, May 17, at EBC’s “Enjoy Music Beyond the Crisis” from 9 a.m. to 11 a.m. This concert series has been airing online and on broadcast every Sunday since April 26 to mark EBC’s 52nd anniversary.

Pomeranz himself invited his fans to watch his performances on Sunday, May 17.


Courtesy of Eagle News Service


She Didn’t Give Up on Mayor Isko

Happy Mother’s Day!

As the old adage goes, “Behind every great man there’s a great woman.” Mayor Francisco Domagoso or simply YORME, shares his heartwarming Mother’s Day message to a great woman behind his great success and to all the Filipino MOMS – the Real VIPs!

Watch the full video at

As the elected City Mayor of Manila, endearingly called by most Filipinos as Yorme, he never wavered amidst adversities hurled at him for taking several steps in making a better version of the city he fondly calls his home and crowning glory.

On this special occasion, Yorme encourages all Filipino moms to be stronger for their families while consciously maintaining a healthy work-life balance and to continue their selfless dedication amidst the uncertainties of this pandemic war – “Believe in yourself! You’ve got nothing to lose.”

How about making your mom feel that she’s the real VIP today? Discover a natural female hair loss treatment at

Formulated with 19 of nature’s finest ingredients, NOVUHAIR® offers a natural hair loss solution that helps address the early warning signs especially for those in search of a natural alopecia treatment – nothing doubtful compared to home remedies for hair loss, nothing worrisome versus chemical-based treatments and nothing disadvantageous unlike most instant fiber hair loss solutions that provide temporary baldness cures.

#NothingToLoseNovuhair #ChooseNatural #NovuhairCares #NovuhairVIPmoms

The Threat of Hair Loss among Women Amidst the ECQ

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The dynamic world suddenly stood still at the blink of an eye. With the ongoing threat of this pandemic comes a new normal that affects everything and everyone, from the global economy down to each household. Non-essential businesses are closed, and people are forced to stay at home with uncertainty.

Aside from the social and financial consequences, this has taken mental and emotional tolls in the household affecting Filipino women, most of whom work from home and work at home. These women are real-life modern “Darna” with super multitasking powers to take care of her family and household while maintaining a healthy work-life balance. This new normal has compelled these selfless women to set aside their personal needs.

For some women, such trying times are something to lose their hair over, literally. Not many know this, but stress can actually cause hair loss (medically known as alopecia). Mental health issues like anxiety and depression can also contribute to hair loss. Even your lifestyle can take a toll on your crowing glory, from your diet and alcohol intake to your environment and how much sleep you’re getting. For women, puberty, pregnancy and menopause may cause hair loss, too.

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Amidst the rise of fly-by-night and unregistered anti-hair loss products online, getting your hands on the right hair loss cure in the Philippines, from hair fall treatment and hair regrowth products to home remedies for hair loss, may appear challenging. Basically, there are only two (2) groups to choose from -chemical-based or natural hair regrowth treatments. If you’re looking for the best hair growth product in the Philippines and you want to see safe and natural results, then choose natural.

NOVUHAIR®, which you can find conveniently online and in pharmacies like Mercury Drug, is incomparable to your usual home remedies for hair fall, NOVUHAIR® has been clinically tried and tested for safety, quality and efficacy, obtained certification from the FDA Philippines and verified compliant to the ASEAN Cosmetic Directive.

With NOVUHAIR®, you’ve got nothing to lose! Formulated with 19 of nature’s finest ingredients, NOVUHAIR® offers natural hair fall solution and aids in addressing the early warning signs of hair loss for those in search for a natural alopecia treatment – nothing doubtful compared to home remedies for hair loss, nothing worrisome versus chemical-based treatments and nothing disadvantageous unlike most instant fiber hair loss solutions that provide temporary baldness cures.

NOVUHAIR® has been supporting the advocacies of Alopecia Philippines for about seven (7) years, an organization of brave and smart Filipinos working as a community to uplift its members and share their alopecia areata treatment journey.

Do Filipinos consider NOVUHAIR® as the best hair growth product, natural hair fall and alopecia treatment in the Philippines?

As Manila City Mayor Isko Moreno puts it, “Believe in yourself.” Even in the midst of the crisis, our beloved Yorme is still hard at work in inspiring all women to bring out the best versions of themselves. With NOVUHAIR®, hair fall solution is within reach. Women can be beautiful and confident inside and out, with the help of a natural remedy that may even consider the best hair growth product in the Philippines.

NOVUHAIR® salutes all women who work hard to provide for their families, and inspire all of us to be the best versions of ourselves whatever the circumstance. Let’s never forget to show our appreciation to the many loving and hardworking mothers out there. After all, the most amazing woman on Earth will always be Mom.

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And there’s no better way to show your love for your mom than with a gift that has both sentimental and functional value, especially during the time when self-maintenance is all the more crucial. Make Mother’s Day extra special and make your mom feel that she’s a VIP with NOVUHAIR® VIP Promo Kit. This kit consists of one 200mL NOVUHAIR® Topical Scalp Lotion, plus an extra 120mL bottle. This pack is good to last for about 6 months and is clinically proven as an effective hair fall solution minimizing excessive hair shedding and thinning hair. Still wondering if it’s a natural alternative to chemical products that promise cure for baldness? NOVUHAIR® is available at Mercury Drug branches nationwide.

If you want your mom to experience all of the hair loss cure benefits from nature, choose natural. NOVUHAIR® 3in1 Plus FREE Shampoo is the right choice for you available exclusively at Watsons. This pack contains one 200mL Topical Scalp Lotion, one 200mL Herbal Shampoo and one 200mL Herbal Condition, plus FREE 200mL Herbal Shampoo. Used together, you can be sure that you have the best hair fall solution on your hands, giving you all the health and beauty benefits that home remedies for hair fall cannot. NOVUHAIR® 3-in-1 Plus 1 Pack is now available at Watsons online.

With NOVUHAIR® hair fall solution packs, your mom will definitely feel like a queen with her healthy and shiny crowning glory.

Unlike other synthetic treatments and home remedies for hair loss and hair fall, NOVUHAIR® only uses natural ingredients, which include Panax Ginseng, Indian Pennywort, Ginger, Virgin Coconut Oil (VCO) and Shikakai. NOVUHAIR® helps hydrate the hair, cleanse the scalp and prevent dandruff. Get started now and stop looking for baldness cure. Let nature do the makeover with NOVUHAIR®.


Please be advised that Bionutra Innovations Inc. is the registered trademark owner of NOVUHAIR and ADP Pharma Corporation is the distributor of NOVUHAIR Topical Scalp Lotion, NOVUHAIR Herbal Shampoo, and NOVUHAIR Herbal Conditioner. As such, ADP Pharma Corporation wishes to advise the public that  the following are the only authorized stores and e-commerce platforms where these products can be sold, distributed, and advertised:

It has come to our attention that there are various individuals and entities which are not authorized by ADP selling, distributing, and advertising NOVUHAIR Topical Scalp Lotion, NOVUHAIR Herbal Shampoo, and NOVUHAIR Herbal Conditioner using the e-commerce platform Shopee. At present, ADP Pharma Corporation has not authorized any sale, distribution, or advertising of NOVUHAIR Products in Shopee, except through Hence, other than, no other entities selling purported NOVUHAIR Products in Shopee are authorized and recognized sellers of ADP.


We encourage the public to purchase NOVUHAIR Products only from the authorized sellers and distributors listed above. ADP Pharma Corporation does not and cannot vouch for the authenticity of the products being sold through stores and e-commerce platforms not recognized and authorized by ADP. ADP shall not be held responsible for any disadvantageous effects of the products not sold through ADP’s authorized sellers and distributors.


Thank you for trusting us and supporting our NOVUHAIR Products.


Stay healthy and safe.