Photo courtesy of Bob Segovia

Filipinos value culture and traditions evident in their conscious efforts to celebrate any event that may bring together family members and loved ones. Each gathering is centered on catching up with great conversations over delicately prepared sumptuous food.

Because it makes us happy to be with others…

Prior to such celebration, everyone’s personal goal is to look great! Everyone makes it a point to look presentable if not dashing, taking extra effort in dressing to impress and covering up the tiniest bits of imperfection.

In most events, photo sessions are inevitable especially now that mobile phones are capable of capturing memories with a simple tap or click.

Currently, the new normal prohibits mass gatherings yet Filipinos worldwide take advantage of social media and video conference apps to constantly connect with family and loved ones.

But it makes us happy to be ourselves…

In this era where social media is king, raw photos and unguarded live videos posted online may become the most liked or shared post subject for unlimited ridicule comments. Sadly, this may put a strain to one’s self-esteem.

Most men in particular are not able to conceal their imperfections and how much they’ve aged, made more apparent by receding hair line and exposed scalp.

Fret no more.

Addressing the challenge of hair loss in men is no longer abominable – thanks to Science and technology.

Most men nowadays are in-the-know, more particular about the products they choose to patronize and extra cautious to avoid chemicals that may further spell disaster. This is the extent of the information grabbed from social media.

And we’re only happy when we are free…

Consequently, men are able to talk more openly now on how they take care of their physical appearance. They can even go into the details on how a natural hair loss treatment may take over the limelight and relieve their apprehensions.

Enjoy the freedom from hair loss!

NOVUHAIR®, nature’s answer to hair loss is formulated with 19 natural ingredients that work in synergy to supply the much needed hair loss prevention to achieve the best hair growth.

Freedom is happiness.

You deserve more…


Get started with NOVUHAIR®







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Just as the nation is gearing towards easing up on quarantine, everyone is anxious to gain back the liberty to exercise their rights to self-discipline in dealing with the crisis.

Freedom is sacred to most people and the feeling of independence is something we all look forward to. With this in mind, wouldn’t it be nice to break free from the perils of hair loss?

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Male Pattern Hair Loss (MPHL) also known as Androgenetic Alopecia is an affliction that has plagued men since time immemorial. MPHL cases in the Philippines affect 50% of Filipino men around the age 40 and fast gaining taboo.

Social perceptions and psychosocial attributes are the leading factors on how men deal with MPHL. In a society where appearance plays an important role in determining self-image, getting bald is a top concern for most men and usually poses a challenge.

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Having to deal with hair loss leads to a certain degree of insecurity and reduced self-worth stemming from the fact that society has perceived full head of hair as normal and losing much a disadvantage. Not many men will embrace hair loss gracefully and innately most will look for hair loss remedies to address this medical condition.

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Nowadays, natural hair loss treatments have gained popularity among Filipino men considered as metrosexual (men who are especially meticulous about their grooming and appearance). More men are becoming bold and particular in choosing personal care products.

Luckily, innovative technology and the world-wide web offer a myriad of information and educate on the harmful effects of chemical-based products, hence the call for natural and sustainable products for baldness cure.

Say no to short cuts.

Amidst claims from magic pills and surgical solutions to deal with hair loss prevention and hair loss treatment, product safety and effectiveness remain to be the key priorities in addressing hair loss.

NOVUHAIR®, nature’s answer to hair loss, offers multiple benefits derived from 19 natural ingredients that work in synergy. Choose natural to achieve best hair growth.

NOVUHAIR® is clinically proven as a safe hair treatment for men and an effective hair loss solution.

Experience freedom from hair loss. You deserve more.


Get started with NOVUHAIR®

Click to order online.






5 Natural Ingredients That Promote Hair Growth for Men

Baldness is a common (and in some cases, expected) and alarming concern among men. However, this does not make it any less distressing for them. Similar to women, hair plays an important role in the physical and psychological health of men. An evident receding hairline and obvious loss of hair at the crown can significantly blow off a man’s self-esteem.

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Interestingly, statistics show that men are much more prone to hair loss than women, all thanks to testosterone. Male Pattern Hair Loss (MPHL), also known as androgenic alopecia, is the most common type of hair loss in men, affecting as much as 50% of men over 50 at some point in their lives. This condition is hereditary and caused by an androgen called dihydrotestosterone, which normally helps regulate male sex characteristics, including body hair. With androgenic alopecia, dihydrotestosterone levels are too high, damaging the hair follicles and causing hair loss.

The good news?

There are plenty of hair loss or alopecia treatment options available, even at home. Several home remedies for hair loss in the Philippines contain ingredients that are known to help slow down hair fall and aid in stimulating hair growth for men. These are:

  1. Panax ginseng – One of the most popular home remedies for hair fall in Asia, Panax ginseng helps improve blood flow, boost the immune system and counter the hair fall effects from too much testosterone. It is also linked to increase Dermal Papilla Cells (DPC) that stimulate hair growth.

  1. Indian pennywort – Another effective hair fall remedy is Indian pennywort, also known as Centella asiatica. For hair loss prevention, this medicinal plant works by improving blood circulation and nourishing the hair follicles and scalp. It also combats the effects of environmental aggression, free radicals and oxidation.


  1. Ginger – One of the most easily accessible home remedies for hair loss in the Philippines is ginger. It contains anti-inflammatory properties and circulatory agents that nourish the hair follicles and promote hair growth for men.


  1. Shikakai – Literally means “fruit for hair”, Shikakai is a natural hair fall solution that can be used as a shampoo replacement. It also cleanses the scalp, promotes hair growth and prevents dandruff.


  1. Indian gooseberry – Apart from being a baldness cure, Indian gooseberry is rich in nutrients and antioxidants that help strengthen the hair and scalp, and prevent hair pigment loss or graying.

If you’re looking for the ultimate hair fall solution that contains all five of these ingredients, then NOVUHAIR® is the right choice for you. NOVUHAIR® is packed with 19 natural ingredients that have been proven to help prevent hair fall and thicken hair. Some of the other natural ingredients include:

Aloe Vera. Not only good for hair loss prevention, Aloe vera repairs dead skin cells on the scalp to prevent itching and dandruff. It can also be used as a replacement for conditioner.

Black pepper. Home remedies for hair loss and hair growth can be easily found in your kitchen as well. NOVUHAIR® contains black pepper that helps improve blood circulation to the scalp and stimulate hair growth for men.

Horseradish leaf. Another of the many home remedies for hair fall and hair growth easy to get is horseradish leaf. It contains a Sulphur compound that helps prolong the hair’s growth phase. It also strengthens the hair, prevents hair fall, brittle and graying hair.

Lavender. Another great hair fall remedy is lavender which helps to speed up hair growth, remove dandruff, cleanse and disinfect the scalp, and enhance blood circulation.

Lemongrass. Aside from cleansing the scalp, lemongrass strengthens the hair follicles for hair loss prevention.

Peppermint. Some people use peppermint as a baldness cure because it increases blood circulation, fights off fungi and bacteria, and refreshes the scalp.


Rosemary. As a hair fall remedy, rosemary stimulates cellular generation to improve hair growth and thickness. It can also be used to disinfect the scalp and remove dandruff.

Safflower. The extract of this plant can nourish, soften, hydrate, thicken and condition the hair.

Virgin Coconut Oil (VCO). One of the most popular home remedies for hair fall and other health issues. VCO is good for hair and scalp health, fights off dandruff and other fungal infections, and prevents split ends and hair breakage.

Biotin (Vitamin H). This vitamin plays an important role in hair, skin and nail health. Vitamin H helps to nourish and strengthen the hair.

Unlike other home remedies for hair growth, NOVUHAIR® is filled to the brim with active and natural ingredients to help speed up hair growth and prevent hair loss. Each product is formulated with the modern man in mind, but most especially for our hardworking fathers. Like our wonder-women moms, our dads are real-life heroes, always giving their all to love and provide for their families. And like Manila City Mayor Isko Moreno who gives his best for his family, city and country, our dads also deserve the very best.

Show your love and deepest gratitude to your hero dad this Father’s Day with NOVUHAIR®. This June 21, why not surprise him with breakfast in bed or a delicious dinner, or maybe volunteer to wash his car? Or simply just spend the whole day with your dad at home! Whatever you plan to do, you can make the day extra sweet and special by gifting your dad the NOVUHAIR® VIP Promo Kit.

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NOVUHAIR® VIP Promo Kit is a VIP hair loss treatment for the ultimate VIP. It is clinically proven to safely and naturally help restore the crowning glory of men, giving them that extra boost of confidence they need for the day, and every day.


Shop online?

Get started with NOVUHAIR® products at

Best Life Lessons from Dad

Photo by Josh Willink from Pexels

The concept of Luther Vandross’ “Dance with My Father Again” came from a poignant memory of his dad dancing at home with his kids. The message of the song centered on dads as most little girls’ first hero, a figure from whom they’ve molded their “ideal men” concept – the best person to protect their innocence.

Photo by Winter Au from Pexels

Of course, the little boys aren’t left behind. Usually they’ve started their first hobby with their dads – the person from whom they’ve learned how to play basketball and strategize on video games.

Photo by Yulianto Poitier from Pexels

Universally, dads are capable of giving the feeling of love and protection, from a pillar of strength to the family, to instilling discipline. These heroic actions spell the difference and carry out a significant impact in the growth and emotional development of their children – daughters and sons alike.

Photo by Porapak Apichodilok from Pexels

More often than not, dads tend to underestimate the power of their love, support and encouragement, as well as their presence in the lives of their children. This stigma can be drawn from their conditioned belief and expectation to don superhero outfits inferred with informidable strength.

Photo by Afta Putta Gunawan from Pexels

But being referred to as a good dad is subjective and many of us are looking at stereotypical qualities in defining one. If you are in search of a dad who can make himself available 24/7 for you, then you may be disappointed. In this age where working long hours is required, quality time might be a challenge as most dads have to work to provide for their families.

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In some families, the absence of their dad (working overseas or has passed on), the son takes over the role in protecting the family and his actions depend largely on how he was molded early on. A good number of sons are influenced by their dads in terms of disposition and traits, as well as handling relationships with the rest of the family.

Similarly, NOVUHAIR®, the leading natural hair loss treatment in the country, plays a significant part in protecting Filipino men and women.

In general, most men start noticing the early warning signs of hair loss at the age of 35 onwards, attributed to several factors such as genetics and lifestyle. These alarming signs lead them to search for an effective and safe hair loss treatment.

Photo by Rostyslav Savchyn on Unsplash

The load in having to juggle work-life balance requires conscious efforts, can be very stressful and may lead to temporary hair loss if not managed well. In the presence of its early symptoms such as excessive hair shedding or thinning, finding the baldness cure requires you to choose between the natural or synthetic option.

NOVUHAIR® is scientifically proven as an effective natural hair loss treatment to help prevent and stop the progression of hair loss which may deliver your best hair growth goals and a safe hair treatment for men.

NOVUHAIR® can be your strongest bet and ally when it comes to hair loss remedies.

Formulated with 19 natural ingredients that work in synergy for hair loss prevention, NOVUHAIR® provides a natural hair loss solution without the unwanted side effects.

Protect your hair. You deserve more…

Like us on Facebook @NovuhairOfficial

#FreeToBeMyself #NothingToLoseNovuhair #NovuhairCares #ChooseNatural #NovuhairVIPdad




 Photo by Mika Baumeister on Unsplash

This cliché has proven to be a handy guide in this time of crisis. While the World Health Organization (WHO) has advised on the possible availability of a vaccine in early 2021, the world can’t just accept to stand still and wait.

Photo by L N on Unsplash

People around the world have practiced social distancing and chose to stay home to protect themselves and their families. But staying away from danger may not be an easy feat now since most parts of the country has eased up on quarantine protocols.

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The more relaxed measures are intended on economic reasons other than safety, hence, the working class specifically the head of the family – Dads, headed back to work despite the uncertainties.

How do we protect them?

Here are some of the new essentials that we need to equip them:

Photo by Kelly Sikkema on Unsplash

Alcohol / Hand Sanitizer. Remind them to sanitize their hands each and every time they touch any foreign object as the virus can easily penetrate thru the nose and mouth.

Photo by Mika Baumeister on Unsplash

Face Mask / Face Shield. It is compulsory for them to wear a mask in public places (any place outside home). WHO advised that in doing so, this may help protect themselves and the people around them.

Photo by Kelly Sikkema on Unsplash

Tissue. Encourage them to cover cough or sneeze with a tissue, throw it away properly and wash their hands with soap or use an alcohol or sanitizer.

Photo by Rostyslav Savchyn on Unsplash

Adapting to this “new normal” can be very stressful and may result to increased adrenaline production which may drain the body from essential vitamins necessary to keep the hair and scalp healthy.

Photo by Jan Kop?iva on Unsplash

Stress can also result to increased muscle tension in the shoulders which may decrease the blood flow to the scalp thereby restricting the supply of nutrients and may eventually lead to hair loss.

The good news is, hair loss caused by stress can be remedied with a natural solution commercially available as hair treatment for men.

While genetically-related hair problems require long-term baldness cure, stress-related cases are inadvertently more manageable.

Choosing a natural hair loss solution protects the hair and scalp from harmful chemicals that may worsen the condition in the long run.

Photo by NordWood Themes on Unsplash

More men nowadays try natural products deemed safe and effective and opt for a natural hair loss treatment as a result of the heightened awareness on wellness.

Real men are not afraid to use natural products because they are deemed safe and effective. They demand for greater product transparencies – where the products come from and what ingredients they contain.

The protection that NOVUHAIR®, nature’s answer to hair loss, provides to men cannot be discounted.

Ginger Photo by sentot setyasiswanto on Unsplash
Coconut Photo by Anastasia Sidorova on Unsplash

NOVUHAIR® Topical Scalp Lotion is formulated with 19 natural ingredients, proven safe and effective in hair loss prevention and hair loss treatment or simply to achieve best hair growth.


How to Overcome Alopecia

Hair Loss

What is alopecia?

Alopecia is a medical term which refers to hair loss or baldness. It is not just a physical affliction but a medical condition which induces emotional discomfort to both men and women.

Hair loss in women is distressing since it has always been considered a symbol of femininity.

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What are the symptoms of alopecia?

Hair loss is generally characterized by the gradual thinning of the hair, starting from the part line, and excessive shedding of hair, usually noticeable while combing or washing the hair. Losing about 50 to 100 hair strands per day is considered normal while anything more than that is alarming.


How does alopecia affect women’s self-esteem and self-confidence?

For most women, the hair is the literal crowning glory. A full head of healthy hair provides a good look and feel, suitable accessory in whatever fashion or style and extra boost of self-esteem and self-confidence to keep going throughout the day.

On the contrary, the severe effects of hair loss may lead into anxiety and depression which may knock down some women. Fortunately, other women have stayed positive and continued seeking for alopecia treatment and baldness cures in the Philippines, from home remedies for hair growth to hair regrowth procedures.

While alarming and unappealing, hair loss is not life-threatening. Apart from hair loss treatments, new hairstyles and hair pieces temporarily help conceal the spots while continuously searching for the effective alopecia cure or waiting for the results to take effect.


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What causes alopecia?

Here are some of the causes of alopecia:

Genetics. Around 20-30% of people afflicted with hair loss have immediate family members who are also diagnosed with the condition.

Chemicals. Some hair treatments contain harsh chemicals that damage the hair follicles and impede hair regrowth. This is also true for certain hair loss remedies and alopecia cures formulated with harmful synthetic ingredients that lead to hair loss.

Medications. Similarly, medicines that are given to treat cancer, arthritis and heart issues pose side effects that lead to hair loss.


What are the common types of alopecia experienced by women?

There are different types of alopecia that affect women such as:

  • Androgenetic alopecia (Female Pattern Hair Loss) – hair loss inherited through the genes manifested by thinning hair
  • Telogen effluvium – temporary form of hair loss caused by nutritional deficiencies, underlying endocrinal conditions, stress or certain drugs
  • Traction alopecia – gradual hair loss caused by pulling or tight hairstyles
  • Alopecia areata – autoimmune condition which results to unpredictable coin-like bald patches on the scalp or total absence of hair in certain parts of the body


What are the treatment options for alopecia?

Still searching for the alopecia treatment in the Philippines or best hair loss treatment in the Philippines? There are 2 options – natural-based or chemical-based alopecia treatments and home remedies for hair growth available.

NOVUHAIR® Topical Scalp Lotion is a safe and effective natural-based hair loss treatment which helps promote hair regrowth compared to chemical-based synthetic drugs and home remedies for hair growth, promoted to cure baldness, alopecia areata treatment, telogen effluvium treatment and other hair loss remedies that come with several undesirable adverse effects.

NOVUHAIR® Topical Scalp Lotion is clinically proven to help decrease excessive hair shedding, decrease the size of bald patches and increase hair density and thickness without the unwanted side effects present among other home remedies for hair fall and regrowth. Formulated with 19 natural ingredients, NOVUHAIR® is the clear-cut choice in hair loss prevention and maintenance.

Complement the use of NOVUHAIR® Topical Scalp Lotion with NOVUHAIR® Herbal Shampoo to keep hair smooth and shiny, and NOVUHAIR® Herbal Conditioner to help lock in moisture and prevent dry, frizzy hair.

Unlike other home remedies for hair fall and regrowth, NOVUHAIR® Topical Scalp Lotion’s natural ingredients exhibit antibacterial, antifungal and anti-inflammatory properties that may help relieve dandruff and itchiness.

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With both beauty and health benefits, NOVUHAIR® products are the ideal choice for hair loss remedies for women, especially moms. Why settle for non-FDA certified and untested home remedies for hair fall and regrowth?

Experience nature’s makeover at home.

Learn more about this promo offer at

Like us on Facebook @NovuhairOfficial


Keeping your locks healthy is pretty simple as long as you know how. No, it doesn’t always entail regular salon visits or expensive hair care products. Maintaining your hair’s optimum health starts with you, in the comforts of your home. Here are some practical tips towards achieving lusciously beautiful hair at home.

1. Wash Hair Properly

Hair washing could easily be one of the most overlooked rituals of man. We do it practically every day, sometimes even more than once a day. But do you know that there is a correct way in washing the hair? First, wet hair thoroughly before applying shampoo and lather up from the roots to the ends, according to New York salon owner NunzioSaviano, because the hair tends to be dirtiest at the tips. Avoid using circular motions when lathering to prevent tangles. Use vertical stroking motions instead.

Conditioning the hair after shampooing is recommended, but make sure to choose a conditioner that’s suited for your hair type. Squeeze excess water out of the hair before putting in conditioner from the mid-lengths only to the ends of the hair, Saviano says. Avoid applying conditioner to your scalp because the hair’s natural oils are already concentrated there.

2. Gently dry the hair.Gently dry the hair

After getting out of the shower, wrap your hair turban-style, preferably with a light cotton fabric to minimize friction or gently pat dry with a towel; do not rub it dry. The best option though is to leave hair hanging and allow it to dry naturally.

Avoid using a blow dryer whenever you can. Frequent blow drying, especially on high heat, may damage the hair. Also avoid brushing wet hair right after showering to prevent hair strands from becoming brittle and weak. If you must, use a wide tooth comb for detangling when the hair is still wet

3. Eat rightEat right

A balanced and nutritious diet is not only for your body’s overall health but also for your hair. An adequate supply of the necessary vitamins and minerals will keep your tresses looking and feeling strong, shiny, and healthy all the time.

Vitamin A, found mostly in leafy green vegetables, is one of the most important nutrients for the hair. It fights free radicals that weaken hair strands and strengthens it in the process. The vitamin B complex, from fortified breakfast cereals, poultry, and dairy products, promotes faster hair growth and gives the hair a brilliant natural shine. A daily dose of vitamin C, on the other hand, helps in strengthening the hair strands by repairing damaged tissues and protecting the hair from free radicals. Citrus fruits are a good source of the body’s Vitamin C requirements.

4. Choose natural hair care products 

Use natural hair care products like NOVUHAIR Topical Scalp Lotion to help prevent hair loss and achieve thicker, stronger and healthier hair.



Did you know?

A study at the University of Illinois discovered that optimistic people are better sleepers.

Optimistic people are equipped with coping skills to handle difficult situations. They address the problems directly and seek ways to lessen the hardship – a clear mark of resilience. No wonder this positive mindset translates to less worries and better sleep.

Dermatologist and Beauty VIP Coach Risa Caldoza-De Leon recommends sufficient sleep as a natural beauty remedy to avoid premature skin aging, fine lines and wrinkles and help promote healthy hair growth.

Stress-related difficulty in sleeping may result to various physical problems which includes hair loss.

Sufficient sleep helps boost your immune system, lower blood pressure, promote weight loss and healthy hair growth. Insufficient amounts of sleep on the contrary may affect your health which can lead to hair loss and thinning hair.

Looking for a hair loss solution? Discover nature’s answer to hair loss, NOVUHAIR®.

#NovuhairCares #NothingToLoseNovuhair #ChooseNatural #NovuhairVIPmoms


We have witnessed the inception of this pandemic crisis which compelled everyone to equip with essentials for survival and evoked a handful of service-oriented individuals and companies to extend altruistic response wherever, whenever possible.

It has also moved healthcare frontliners to risk their lives and assist those in panic, feeling denied of life-saving protection and basic necessities.

Giving back during this crisis has helped spread optimism and quell such unknown fears temporarily especially to our less fortunate kababayan.

What little can be done to recognize and support such heroism amongst healthcare frontline partners?

Fostering on the proactive example set by its holding company, Pascual Total Health Incorporated (PTHI), Bionutra Innovations Inc., the company subsidiary exclusively marketing NOVUHAIR®, moved its entire sales and marketing team to pay it forward.

The team huddled, identified what it can provide, and touched base with partner medical professionals. Top honcho Mr. Bob Segovia, PTHI Managing Director and Bionutra Innovations’ General Manager, made it possible despite the superfluous heat.

Tranche of Personal Protective Equipment (PPE) were donated to the Department of Dermatology of St. Luke’s Medical Center in Quezon City.

The team reached out as well to Dr. Tony Leachon – member of the Covid-19 Task Force and medical affiliate of The Manila Doctors Hospital and to The World Citi Medical Center in Quezon City, a tribute to the selfless contributions of the late Dr. Marcellano Cruz in the field of Dermatology and support to the company’s advocacies.

Dr. Marcellano Cruz

Our heartfelt gratitude to our dearest Dr. Cecile Catapang and the Quezon City Chamberette Association (QCCA), one of the most outstanding Non-Governmental Organizations (NGO) in Quezon City, for the warm accommodation and appreciation of the team’s effort.

The company will continue to foster optimism and build resilience amidst this pandemic war.

#NovuhairCares #NothingToLoseNovuhair #ChooseNatural #NovuhairVIPmoms


Have you ever been asked about your wellness quotient?

Wellness quotient refers to your ability to incorporate wellness in your life. This requires an initial reflection and understanding of your current situation and developing a focused plan to address your shortcomings.

Currently, wellness quotient plays an important role particularly in dealing with the overall impact of this pandemic crisis where everyone is compelled to an extended community quarantine.

Making a few lifestyle changes to help improve yourself goes a long way such as joining a support group, reading e-books for additional knowledge, creating a wellness calendar plan and incorporating a good physical health habit can help improve your mood and your overall well-being.

NOVUHAIR®, the leading natural hair loss treatment in the Philippines, partnered with The Fit Filipino (FITFIL) Movement lead by Jim & Toni Saret, the brand’s VIP Fitness Coaches, to a FREE 20-day Facebook Live workout aimed at improving your wellness quotient goals through a “Bulletproof Immune System Activity Booster”.

This workout program is designed to help beginners and complement the workout of those with active exercise routines.

You can still join the program from May 18 until May 29, 2020.

Happening everyday from Monday to Friday at 4pm live on Facebook

To make the program even more exciting, Jim and Toni will be giving away NOVUHAIR® Topical Scalp Lotion 200ml. daily to ten (10) lucky registered participants and raffle special gift packs to those who will finish the 5, 10, 15 and 20 sessions via The Fit Filipino Movement FB  page.

What’s more?

Special awards will be given to the “Top 10 Biggest Losers” at the end of the 20-Day program.

Join now and believe in yourself. You’ve got nothing to lose.

#NovuhairCares #NothingToLoseNovuhair #ChooseNatural #BelieveInYourselfNovuhair